Amplified brand events and sponsorships through 1:1 social engagement and community management tactics on Twitter, Instagram, Facebook and LinkedIn.
Leveraged historical data and competitive analysis to forecast, benchmark and measure the ROI of all campaigns from awareness (followers, share of voice, hashtag usage, social impressions, comments/replies) through consideration (traffic, pages per session, time on site) and conversion (MQLs, customers).
Business impact included:
• +21% Y/Y increase in Twitter share of voice for annual brand sponsorship
• Exceeded forecasted Instagram Story impressions +289% for annual brand sponsorship
• +9.9% increase in Instagram followers during the duration of The Next Chapter social campaign
Lead an integrated content campaign between Casio Electronics UK and Sprout Social. Responsibilities included creative execution from ideation through distribution.
Deliverables included a case study on social customer care, a case study on social ROI and seven videos.
Executed and lead an integrated content campaign between Tito's Handmade Vodka and Sprout Social from ideation through distribution.
Deliverables included a case study, webinar, video, blog content, inclusion in Sprout's ambassador's program and an earned media placement in Digiday.
Supported Sprout Social's product marketing and sales team with a case study highlighting Sprout's Twitter automation features. Responsibilities included creative execution from ideation through distribution.
Lead an integrated content campaign between Trello and Sprout Social. Responsibilities included creative execution from ideation through distribution.
Deliverables included a case study on social customer care, a case study on influencer marketing and a supporting video.
Lead an integrated content campaign between The City of Las Vegas and Sprout Social. Responsibilities included creative execution from ideation through distribution.
Deliverables included a case study on citizen engagement and a supporting video.
Responsible for writing The Q2 2017 Sprout Social Index. This data report is the cornerstone of an iterative, integrated marketing campaign.
By utilizing Sprout platform and consumer data, The Index tells a distinct story about a timely, social media-adjacent topic.
Supported the campaign's PR efforts by ghostwriting executive bylines for outlets such as The Huffington Post.
Q2 2017 campaign results included:
• 32% Q/Q increase in targeted media placements
• 259% Q/Q increase in total new revenue
• 18% Q/Q increase in organic engagement across social platforms
• 30% Q/Q increase in time spent on page
• 62% Q/Q decrease in CPM on Twitter and LInkedIn
Responsible for Reddi-wip's recipe blog and social content. Content creation was heavily influenced by the trends identified by ConAgra's PR agency and Reddi-wip's "millennial mom" audience demographic. Partnered with influencers to cocreate content when applicable.
Reduced content production costs by over 50% YoY.
Blog posts include:
• 5 Coffee Cups Guaranteed to Make Your Mornings More Joyful
• 10 Barista-Approved Tips for Making Coffee at Home
• Must-Try Ice Cream Float Recipes for Adults
Responsible for Marie Callender's recipe blog and social content. Content creation was heavily influenced by the trends identified by ConAgra's PR agency and Marie Callender's "millennial mom" audience demographic. Partnered with influencers to cocreate content when applicable.
Reduced content production costs by over 50% YoY.
Blog posts include:
• Pie-Cycling: Turn Leftover Pie Into 5 Easy Milkshakes
• 6 New Ways to Enjoy Pumpkin Pie
• The History of Pie: Why Do We Eat Pie Over the Holidays?
Paid content partnership between Sprout Social and Digiday. Acted as a ghost writer for Sprout's CMO.
It’s been three years and some marketers are still talking about Oreo’s “dunk in the dark” moment. Enough. The infamous power outage of Super Bowl XLVII definitely spurred some creative conversations in its day, but we are well past all that. Your brand is capable of much better.
Sprout Social earned media placements in Entrepreneur. Drafted the following articles on behalf of Sprout's CMO and marketing leaders:
• How to Get Employees to Promote Your Company by Identifying Your 'March Madness'
• What Working at a Social Media Company Taught Me About ROI
Feature article for Paste on Pizza Camp, "an overnight camp for pizza-loving adults."
It’s 8pm. There are still no pizzas. Inside the Lodge, campers congregate at a large picnic tables. Bowls that once served pizza-flavored Pringles and Goldfish crackers are now filled with crumbs. Cheese curds coated in pizza seasonings and a variety of salads are picked over at a buffet table near the door. We pass the time playing Jenga and crafting postcards from Pizza Camp.
