Social strategy rooted in culture & community insights

Let’s work together

I’m a seasoned social strategist with an unreasonable fear of turning up on r/LinkedInLunatics. Let me keep this open and honest.

I’ve led social, content, “always on,” community and/or influencer programs for numerous product launches, campaigns, events, sweepstakes and giveaways. I’ve helped communicate company announcements and have led and coordinated responses to brand crises.

I’ve built, implemented and measured the impact of formalized trend-spotting programs and practices. I’ve ideated, reacted and gone viral in less than 24 hours. I’ve evaluated the tools and worked at Sprout Social pre-IPO.

I’ve measured. I’ve tracked. I’ve presented to senior leadership, secured budget and buy-in and proven the value of people-first social programs and systems.

After more than a decade in the industry, what do I know to be true?

The brands that win aren’t the ones with the biggest budget.

The brands that win are the ones with the humility and discipline to:

• listen to their audiences
• participate in and evolve with an ever-changing culture

These are the brands I strive to work with.

If this sounds like you, I’d love to learn more.

Let’s chat!