Press
Media coverage of the work I’ve had the opportunity to help bring to life.
April 2024 — Liz Flora
Coachella to Stagecoach: Inside beauty’s big bet on festival season
BoF’s beauty desk on festival season as a fixture of the beauty marketing calendar, with method’s activation covered at length: the AI aura photography that texted guests their portraits, the hair-tinsel glam station, the sampling golf cart roaming the grounds, and the campground salon with playlists piped into the showers. I led social and influencer across the program.
April 2024 — Kait Shea
Coachella 2024 Experiential Marketing: Best of the Fest
Event Marketer’s round-up of the festival’s strongest brand activations gave method its own section — the Inner Shower Lounge and Portal, the Hair Glam Beauty Station, the AI Aura photo op, and the Field of Showers out at the campgrounds. I led social and influencer across all of it.
December 2024 — Gillian Follett
How Art Basel turned into an influencer marketing hotspot
Art Basel Miami Beach joining Coachella and NYFW as a fixture of the influencer calendar, with method among the brands activating there. I led method’s social and influencer program for it.
Drug Store News
July 2024
Method intros limited-edition Good Karma body washes at Target
Trade coverage of the Good Karma limited-edition body wash launch at Target, led by the mantra and color-theory story at the center of the social program I ran for it.
Beauty Packaging
July 2024
Method launches limited-edition Good Karma body wash
Packaging and design coverage of the same Target launch, focused on the mantras and color story behind each scent.
April 2023
Tyler James Williams on gardening, community, and Mrs. Meyer’s
The Abbott Elementary actor on Lots of Compassion, funding community garden grants in Black and Brown neighborhoods. I led social, content, influencer and community management.
April 2023 — Kenneth J. Williams Jr., For(bes) The Culture
Tyler James Williams and Mrs. Meyer’s Clean Day collaborate to empower communities through gardening and compassion
The same campaign, four days later. Two national features in one week, both built around what the partner actually had to say rather than around the product.
February 2022
Valentine’s Day 2022 campaigns
Ad Age’s roundup of the year’s Valentine’s Day work, covering the ASTROGLIDE seasonal strategy I owned at LEWIS.
MarketingProfs
May 2017
More honesty, less snark: how consumers want brands to act on social
Coverage of the Sprout Social Index, the consumer research program I worked on. The finding held up: people wanted brands to be honest and helpful far more than trendy or snarky.
Social Media Examiner
February 2016
Top 10 Social Media Blogs
Sprout Social Insights named to the annual Top 10, judged on content quality, publishing frequency and reader engagement.
DNAinfo Chicago
May 2014 — Justin Breen
Encyclopizzeria website celebrates Chicago’s love for pizza
Before any of the brand work, I co-founded a site about Chicago’s regional pizza styles. The thesis was the same one I sell now: people care enormously about the specific thing they’re from, and nobody was bothering to write it down.
Awards ★
Shorty Awards
12th Annual · Silver Honor, Technology
rFlight: Changing the Way the World Looks at the Sky
TE Connectivity’s always-on social campaign following a crowdsourced engineering team building a personal flying device for Boeing’s GoFly competition. I worked on the social-first strategy at mcgarrybowen. 99 organic brand posts to 12,488 engagements and 4.1M paid impressions at a 1.74% CTR.