Digital marketing
Director

LEWIS

09/20–Present

  • Responsibilities include social strategy, community management, page maintenance, brand management and social amplification for multiple tech clients

  • Briefs creative teams on social content execution and social platform and creative best practices

  • Manages multi-network social editorial calendars

  • Clients: Leading B2B SaaS Companies

SOcial Media
Marketing Manager

mcgarrybowen

04/19–09/20

  • Responsibilities included implementing and executing an integrated, global social strategy

  • Grew organic Twitter impressions by ​+153% Y/Y

  • Increased LinkedIn Followers by ​+84% Y/Y

  • Increased organic traffic from Facebook by +60% Y/Y

  • Strategized and launched Intercom’s first social campaign – culminating in a live, product announcement

  • Amplified brand events and content campaigns with social initiatives such as Facebook Live and Instagram Story

  • Partnered with Customer Support to integrate workflows and establish social support KPIs

  • Partnered with the SDR team to identify and measure the ROI of social selling opportunities

Sr SOcial Media
Manager

Intercom

06/19–03/19

Content Strategist

Sprout Social

12/16–06/18

  • Identified an organizational need and gained executive buy-in for a content strategist role at Sprout Social

  • Responsibilities included the strategy, content production, distribution and measurement of all integrated marketing campaigns that supported Sprout’s sales and thought leadership efforts

  • Campaign objectives included driving brand awareness, social engagement, blog traffic and MQLs

  • Communicated content results internally and shared best practices across the organization

  • Built a strategic, yearlong content roadmap, briefed teams throughout the organization and adjusted according to stakeholder feedback and cross-departmental needs

  • Identified new and creative ways to move Sprout up-market and reach its growth audience

  • Managed external content collaborations with brand ambassadors, customers, influencers and freelancer writers

Content Specialist

Sprout Social

12/15–12/16

  • Established all of Sprout’s case study and customer video initiatives from the ground up

  • Customer case study and video efforts resulted in a 100% Y/Y increase and partnerships with enterprise brands such as Tito’s Handmade Vodka, The City of Las Vegas, Trello and Evernote

  • Partnered with executives to draft media bylines for top-tier publications such as Entrepreneur and Huffington Post

  • Researched and wrote industry-adjacent thought leadership content including video scripts, data reports, email newsletters, GDN and social ads

  • Worked with sales and product marketing teams to create B2B sales enablement such as product guides, sell sheets, emails and talk tracks

  • Analyzed ROI of thought leadership content initiatives and adjusted strategy accordingly

  • Collaborated with video producers and designers to find integrated visual/copy solutions for all projects

Digital Content Specialist

Conagra Brands

09/14—12/15

  • Reduced content production costs by +50% Y/Y

  • Responsibilities included blog, newsletter, digital coupon and social content for over 7 ConAgra brands

  • Managed a team of 3 freelancers

  • Worked closely with an external PR agency and created content that was than picked up by media outlets such NBC's Today show

  • Worked across multiple content calendars, deadlines and agencies

  • Pitched various executive stakeholders with content solutions that met business objectives and drove ROI

  • Identified food trends and worked with a team of culinary professionals to develop new recipes